Can Zuma help simplify home integrations?

In this piece originally published in Essential Install magazine, we look at how Zuma can help Custom Installers offer a simpler, decentralised solution to integrated home audio and lighting.

For many projects at a premium level, universal, whole-home integration ticks all the boxes. It’s easy to understand why – comprehensive home automation is a tantalising prospect for clients and installers alike, provided the budget is there to facilitate it. 

But as more and more clients yearn for simplicity from their lives and homes, space is opening up for a decentralised approach to home integration. That’s where a product like Zuma shines – giving custom installers the opportunity to offer clients a whole new level of easy-to-use simplicity, whilst remaining scalable enough to be integrated into much more complex systems. 

In this article, we’ll dive into what makes the Zuma speaker-light so flexible for home integrators, and how Zuma can open up whole new markets to custom installers nationwide. 

ZUMA AND CUSTOM INSTALLATION

Zuma is a multi-room wireless speaker and lighting system for the modern home. Each individual Zuma unit contains an ultra-compact HiFi-grade loudspeaker and a premium LED light, intelligently housed in a form factor not much bigger than the average drinks can. These units are installed into downlight fittings, and from there, they bathe the home in audiophile-grade sound and fully-adjustable light with a CRI of 90+. Installed in an array, these units connect to one another over WiFi, with control via an intuitively designed app on a mobile device, or Alexa voice control. In short, Zuma is designed to significantly simplify the smart home experience – making great sound and light easy for any home to achieve whilst reducing cabling, counter clutter, and ceiling acne.

Zuma has already proved deeply popular with clients, and forward-thinking custom installers have started to embrace the power and potential of Zuma as part of their wider installation plans. It certainly helps that Zuma can be integrated into many of the leading control systems that are widely used in the industry today. 

Zuma lighting can be seamlessly integrated into Control4, Crestron and Creston Home, Savant, Rako, and Loxone systems. Plus, Zuma light and sound functions can both be operated via Rithum’s popular wall-mounted smart home keypads. All this integration functionality means that there are plenty of opportunities to bring the unique benefits of Zuma to large, complex integration projects where required. 

But Zuma offers another enticing use case for custom installation – one that is being embraced by more and more custom installers looking to diversify their offering, and open up new markets.

DECENTRALISING INTEGRATION

Whilst comprehensive whole-home integrations are a tempting prospect for some clients – and the market for these heavily programmed systems remains robust – the truth is that there are many homeowners that don’t require or desire a fully-integrated, fully-automated whole home system. For one, clients don’t like it when a complex system stops working, and they’re unable to find a quick solution themselves. 

This is a significant potential pain point for many end users – they want the integration and ease of the smart home promise, but that promise soon falls apart when technical issues stand in their way. Troubleshooting complex systems can be an equally tricky pain point for custom installers, too, given many will be too busy on their next project to fix bugs, necessitating the need to pay out for expensive freelancers. 

Zuma, on the other hand, offers a simpler way to satisfy a client’s need for home automation. Zuma is an out-the-box solution. Once installed, clients get easy-to-use, wireless sound and light that requires no essential control integration to operate. It’s entirely controllable from Zuma’s own proprietary app. For custom installers, it means there’s no need to invest in weeks of technical education in the product, or to pay out for expensive freelancers – Zuma’s system is simple enough that none of this additional time and expense is required to get high quality sound and light into client’s homes. 

End users love how straightforward Zuma is to operate. Their lives are made easier by simply focusing on the two most popular automation solutions – sound and light.

FLEXIBILITY FOR YOUR BUSINESS

It’s also worth considering the self-selecting ‘budget factor’ of large-scale, whole-home solutions. The cost of living squeeze is being felt at every level of the economy, and heavily programmed systems require clients with deep pockets. Seemingly, no budget is immune from the need to explore ways to reduce costs. 

When budgets are too tight for large scale systems, Zuma offers installers the perfect alternative – delivering beautiful, automated, effortless sound and light at a more mid-market price point. And when your client looks to upgrade, Zuma can easily become part of a larger, centralised network, through integrations with the industry’s most popular control systems.

Book a Zuma demo

Interested in finding out more? Book a demo from the Zuma team today. 

Get in touch at zuma.ai/book-a-zuma-demo/, or fill out the contact for below…